Artificial Intelligence (AI) is no longer a futuristic concept; it is actively reshaping industries and transforming the way businesses operate, both locally and globally. From streamlining operations to enhancing customer experiences, AI is poised to play a crucial role in the future of international business. Here’s a look at how AI can significantly impact companies […]
Albania, a hidden gem in the heart of the Balkans, has rapidly become an attractive destination for foreign investment. With its strategic location, growing economy, and a favorable business environment, Albania is an increasingly popular choice for investors seeking to expand into Southeast Europe. Here are some key reasons why investing in Albania can be […]
In today’s interconnected world, international business is no longer just an option—it’s a strategic necessity for growth-oriented companies. Expanding beyond national borders offers a wide range of benefits that can transform the future of your business. 1. Access to New Markets Reaching international markets opens the door to new customers, increased sales, and higher revenue […]
Ecommerce brands need to be prepared for the coming disruptions to succeed in their chosen industry. The trends described below are those I believe will have the most influence in the coming year. The ecommerce world is not short on change. While 2021 was a gear shift for the industry, pushing more shoppers to buy online, 2022 will […]
Introduction to Trade Marketing Although sometimes confused with strategic Sales planning, Trade Marketing is actually a marketing discipline that relates to increasing demand with supply chain partners, such as distributors, wholesalers and retailers, rather than at the consumer level. It is not a replacement for Brand Marketing, but a complementary process by which you enable consumer access […]
The difference between local businesses that succeed and those that fail isn’t always about the money they spend. Often it’s just about having a well thought out plan on how to take advantage of local resources to raise your profile and grow your customer base. Following is our ten step checklist to help you get […]